Too many research projects fail not because of flawed data, but because they were scoped on shaky ground. Chapter 1: Scope with Your Eyes Open reveals how to move beyond assumptions and ask the deeper questions that uncover hidden needs, align stakeholders, and set projects up for real business impact.
What you’ll learn:
How to spot and challenge assumptions that quietly derail projects.
Why accepting nothing at face value uncovers blind spots and hidden risks.
Shift from order-taker to trusted partner by framing projects around true business goals.
